WARNING: Participating in the
VIP Fuck It MasteryTM
may cause one or more of the following symptoms:

  • Feeling powerful
  • Massive release of shit that's been holding you back
  • Feeling lighter and joyful
  • Setting boundaries without feeling guilty
  • Tears & laughter
  • Clarity in your business and/or decision-making
  • Manifesting on demand
  • Prioritizing yourself
  • Feeling confident
  • Saying "no" without apologizing

Are you ready for your world and business to be the way you've always dreamed? To give no fucks to anything undeserving?

If you’re a woman who is at the point in her life where she has no fucks left to give—or really, really wants to be at that point—then this mastermind is for you.

And if you’re an entrepreneur, you KNOW that you can’t level up until you empty that pocket of fucks. This VIP container was made with you in mind.  

Because at some point, you simply need to say "Fuck it, I'm going for it!" and not worry about what anyone else thinks or expects of you.

Is the VIP Fuck It Mastery for you?

Saying "fuck it" does not mean that you'll get off easy doing this program. We aren't practicing how to pretend to not care and ignore the burdens you have. This isn't fluff, and we won't be reciting affirmations. Digging out the shit that's holding you back is hard (but necessary) work. And it's rarely what you think it is.

The VIP Fuck It Mastery program is for you if:

  • You are stuck in your business, struggling to level up 
  • You consistently undercharge or are too worried about whether your potential clients can afford you
  • You are afraid of being seen, afraid of marketing, not comfortable talking about what you do...in other words, fearful of any aspect of your business (it doesn't have to be a logical fear)
  • You don't know what you want to do (such having a hard time deciding between different business ideas)
  • You feel disrespected by anyone in your life (personal or business)
  • You're bored
  • You're worried about what anyone will think about what you do/are doing
  • You feel guilty about prioritizing yourself or you don't know HOW to prioritize yourself

We focus on results.

Have you heard that saying, “The only thing that women over 40 should never wear is someone else’s opinion”?

And WOW are there a lot of people with a lot of opinions about the way we dress, the way we look, the things we do or don’t do, how we behave, who we talk to, how we talk, what we believe or don’t believe…the list is fucking endless.

It’s coming from everywhere! People we know who love us, people we barely know, people we’ve never met, social media, society…that list is endless, too. And we grow up worrying about what ALL of them think.

Honestly, the people and things you’ve been giving your fucks to seriously don’t deserve them.

So now you have a pocket of fucks. Or even a bag full of fucks. Maybe you have several bags full.

It doesn't matter how fancy the bag, the point is that you still have them.

You’ve been thinking about getting rid of them for a while, but you’re kind of attached to them. I’m here to tell you that it’s time to let that shit go. And this VIP Mastery program will show you how to do it. 

So what the fuck are we doing during the 
VIP Fuck It Mastery?!?

Excellent question; I'm so glad you asked!
The VIP Fuck It Mastery, which is a 1:1 container, replaces the Fuck It Mastermind and the Fuck It Challenge as the next step to my 4- and 6-month Business Alchemy containers. The difference is that we'll have a more time for practice and we'll be able to address more fucks. I am merciless about digging that shit out and alchemizing it into GOLD. It's one of the reasons that my clients have such profound results in such a short period of time. 


Here's the plan: 

Fuck it, let's do this!
It's not about not caring. It's about not caring what others think.

We will explore what this means to you and how it shows up in your life. After today, you'll be identifying all the little fucks you've been giving to other people's opinions. There are more than you think. 

You fucked up!
Fear of failure (including disappointing others) is the heart of all those fucks we give to people and institutions that don't deserve them. Most of you are over 40. It's time to let them go. So today, we celebrate failure and work on reframing what failure really is. 

Who  the fuck do you think you are?
How often have you been told to stay in your lane, either literally or metaphorically? Too often, and it was engrained in us as girls, and constantly reinforced by society as we navigated life as women. If it wasn't, we wouldn't need trailblazers to "smash the glass ceiling" again and again. Also today, we are going to figure out just how much this affected us in our lives and businesses, and start to identify when there's a fuck we shouldn't give. 

Why the fuck do you care?
Now that we've figured out how to find those fucks, it's time to suss them out and alchemize them into the gold you deserve to spend. And we aren't doing bullshit platitudes and affirmations that don't do shit. We are going to find the precise phrase that gives us tingles down our spines and excites us. Every. Fucking. Day.

Warning: This isn't easy. Sometimes it's scary. But *WOW* once you get to the core and see what's holding you back, it's transformational. It's not about not caring. It's about not caring what others think.

Who fucking asked you?
My grandfather used to say, "I'm entitled to my opinion, and you're entitled to ignore it." Wise words we should always live by.  

Who fucking asked you?
My grandfather used to say, "I'm entitled to my opinion, and you're entitled to ignore it." Wise words we should always live by. Today we will talk about permissions. We are taught to wait for permission, and we are so conditioned to do this, that even when we got permission, we ask again. That shit stops today.  

What the fuck are you waiting for?
Seriously...it's TIME.

Today, we are pulling it all together. Whatever is holding you back in your life and your business needs to find its way OUT the door. Today, we define who we really are and what we want our lives to look like. You've learned the questions and techniques that will help you identify those fucks so you can take them back and walk away...toward whatever it is that you want.

You want no more fucks to give?
Then let's make that happen for real.

Starting as soon as tomorrow! (You tell me!)

Fuck It events result in profound transformations.

There are tears and intense releases. But releasing those fucks and the reframing profoundly changes lives and businesses. I'm so proud of these women!

Saran was struggling in her business for months. On day 3 of the Challenge, she had an incredible breakthrough.

Upside: She got months worth of work done and she's been on fire ever since. Downside: She barely slept for those two days.

The wild part? Her voice got deeper and her skin brighter.

Her social media presence has also massively improved. She told me that she feels powerful. 

Jeanne has a successful business with a business partner she loves. She decided to check out the Challenge because it sounded interesting.

She found a pattern that was showing up in both her business and personal life. She didn't even realize how it was holding her back. She shattered those fucks and used the alchemy to uncover the core belief that was a lie.

She's another one whose voice got deeper and skin got brighter. (This shit is WILD.)

Heather was managing her stress and fucks relatively well, but they were still there. A lot.

Once she found the source (the core belief that was a lie), which was definitely not what she expected, she was able to reframe her stressors so that they didn't affect her life in the way they did before.

They still exist (hello, SINGLE MOM!), but she's better able to navigate them and not internalize them. 

Unsolicited testimonials.

This isn't unusual for the work we do in the Fuck It events.

Who am I? And how dare I do this?

I am a business strategist with three decades of business experience as a successful serial entrepreneur, consultant to existing businesses, and advisor to startups.

I am passionate about business, social impact, and human empowerment. I believe in the power and wisdom of the Crone and that women entrepreneurs and founders will change the world. 

I call myself a Business Alchemist, because of all the elements I use when working with my clients. In short: Business Energetics + Business Mechanics + Self Growth + Magic = Business Alchemy. 

The work I do changes lives. A lot of people have made a lot of money taking my advice, sometimes doing things that do not immediately make logical sense. I want to do this for you, too. 

I do NOT believe in toxic positivity, how LOA is often applied, or that trite affirmations are the miracle cure to transform your life and business success. They aren't. 

Change always starts with a decision. Success requires precision and clarity in those decisions and our energy, standards we don't compromise, boundaries we won't allow to be violated, and-- above all else--an unwavering adherence to ourselves and our dreams. Only then can we manifest on demand. 

The VIP Fuck It Mastery program is the first step in my 4- and 6-month business containers that will change your business and bring you to the life you envision for yourself.

And how dare I? Easy. Because I fucking want to. Which is also why you should dare. 

Yes, there will be swearing.

 I’m personally a big fan when it’s used eloquently and appropriately. And we will have fun!
(But you don't need to swear to enroll in VIP Fuck It Mastery. Many participants don't swear at all!)

But I am 100% serious about the subject. At our age, we should have no fucks left to give.

And frankly, if you want to succeed in business and in life, this should be one of your first priorities.

We get vulnerable, and in the group events, I remove anyone who acts like an ass. That’s not a threat. That’s a promise. 

The VIP Fuck It Mastery Program

Think of this as a VIP day, spready out over several weeks. We do this so that you have time to process the information and internalize the habits that you need to permanently release those fucks. The content has already proven to be life-changing for people, so I know you'll get a ton out of it.

  • 4 in-person sessions via Zoom over 4-6 weeks (each 60-90 minutes, as needed)
  • Collaborative approach to identifying the lies you are holding close as truths
  • Workbook 
  • Recordings of all Zoom sessions in a portal for your future access 
  • Immediate application of your mind shifts into your business (yes, I throw in business coaching here, too!) 
  • Lots fewer fucks to give 

The Fuck It Mastermind

$ 2500/one payment
or
$ 675/wk for 4 weeks

Join this life-changing event. 

Working with hundreds of clients over the years, I can say unequivocally that the first two steps of any great success story is
1. to make a decision to do the thing and
2. to ignore everyone else's opinions about what you're doing.

Step 1 brought you here.
Step 2 is what we aim to crush during this challenge. 

This VIP Mastery is a manifesto on how to:
Give no fucks,
Stop giving fucks,
And do what brings you joy.

When you want powerful results.

Clients talk about working with Natalie

"Natalie quickly assesses where you’re at and compares it to where you want to be. She gave me truly valuable insight into the direction my business needs to go, including valuable strategies specific to my type of business to ensure I’m really connecting with my audience. Natalie is amazing at what she does – a truly remarkable person."
Christina A

(Australia)

"Natalie is passionate about seing her clients succeed, allowing them to define what success means for them. She brings a wealth of experience and readily shares her insights."
Yvonne P

(US)

"I worked with Natalie, and I am forever grateful. I was so discouraged about the pandemic and uncertain about our current business model. I knew we needed to make a pivot. Natalie kicked me into gear and after our first meeting, I was invigorated. We set out a plan. From there, it just took off."
Alisa F

(US)

"Working with Natalie has been a true blessing. She is the part of my brain that I didn't even know I was missing. She has a unique ability to see my vision, understand my challenges, and then help me create real implementable strategies. Don't hesitate to partner with her, she will be one of your biggest assets."
Tami G

(Mexico)

"Natalie is an amazing business coach. She helped me gain clarity and gave me a sense of direction within my business. She is super talented and my go-to person. Natalie, thank you so much for help me see things clearly!"
Shilpa P

(UK)

"Natalie's wealth of experience in and with a variety of businesses and non-profits makes her uniquely qualified to address your diverse questions and contemplations. She is also reliable, trustworthy, and a joy to work with. You will get solid results working with Natalie. I recommend her without reservation."
Whitney O

(US)

To create the life and business you want, and to create it on your own terms, you must be willing to release any worry and concern you may have about what others think.

I don’t care if it’s your know-it-all mom, your snarky best friend, your needy ex, or the creepy dude you met at the neighborhood social.
Their opinions, while perhaps valued, are nonetheless irrelevant.

Frequently Asked Questions (FAQs)

This container is for women who are ready to have no fucks left to give. Women of any age are welcome to participate. It is geared toward entrepreneurs, solopreneurs, and small business owners, because in order to create the life and the business you want, you need to release the expectations that everyone else has for you.

However, a lot of what we'll be doing in this challenge is applicable to all women, so I am happy to welcome women who are not yet entrepreneurs ("thinking about it") or are ready to create their own dreams (even if not as entrepreneurs). 

First, the most obvious: If you're offended by swearing, please do us all a favor and don't sign up. Swear words are just words, and there is power in those words. We are harnessing the power in those words, which can often aptly describe what mundane words cannot. Ditto if you tend to be judgmental, unless the goal is to break that terrible habit.

If you think you already have no fucks left to give, this challenge is also not for you. Same if you are happy where you're at in your life and your business, and have no interest in progressing. 

The VIP Fuck It Mastery program is the next iteration of the Fuck It Challenge and Fuck It Mastermind. Because the Challenge was held over a week, time was limited. We could not dive as deep into the practice as many would have liked, and there is no way to release all those fucks in just one week. Hosting this event over four weeks allows participants to learn the material in depth and to get help on several different issues that come up.

I do not currently have plans to offer the Fuck It Mastermind in a group format again. However, if you have a group of women who want to do a group event, let me know and we can talk about pricing and what that will look like. 

Yes, trainings and practices will be live and recorded, and you will be able to access them during and after the event. 

We will meet four (4) times over 4-6 weeks. (Ideally 4 weeks, but life does get in the way.) The first two sessions tend to be about 90 minutes, and the last two about 60, but I personally block out two hours for each session in case we get into some heavy stuff and we aren't done in the scheduled timeframe. It's important to me that you walk away feeling lighter and empowered after each session.

I may provide videos for you to watch between sessions so that we can spend more time digging out your shit.  

We will start applying what you're releasing to your business as soon as it makes sense to do this. Sometimes we apply it to your personal life, first. It all depends on you and what you need.

Yes. Feel free to ask any questions about mindset/mind shifting, beliefs, your businesses, or anything else that is impacted by what we're doing (which pretty much means your whole life).   

I love this question, because it gives me an opportunity to share the power of being a Crone and why we should embrace that part of who we are.

Women's lives are segmented into three stages: Maiden (childhood), Mother (child-bearing years, even if we don't have children), and Crone (post-child-bearing years, often associated with menopause). In many traditions, the Crone is wise and powerful, and the age of the Crone is associated with wisdom. Often, we are so wrapped up in the Mother phase of our lives (again, even if we don't have kids!) that we don't know how to navigate the later stage. Crones are who we are and should aspired to be. She's wise from her experiences, and can impart that wisdom to others. She recognizes the futility of trying to please everyone else, and knows to please only herself. And this ability and willingness to do what she wants scares those who benefit from her acquiescence and subservience.

As far as the Magic part goes, I believe in magic, and I think when all of these moving parts finally merge, like they do with my Business Alchemy clients, it's amazing, like magic. 

Having No Fucks to Give is a crucial step to succeeding in life and business. 

These fine women definitely had no fucks to give when it came time to striking for workers' rights during the garment workers strike of 1910.

While they didn't get what they wanted (higher wages and better working conditions) this time around, events like these, often headed up by women, lay the groundwork for workers' rights in the USA that many people enjoy today.

You know what they did NOT do? Sit around and accept the status quo because that was what expected of them. Fuck that shit!

 Photo courtesy of Library of Congress